Privacy Policy


Last Updated: November 2025

The New England Consumer Alliance (“NECA,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect information you provide when visiting WhatHappenedToHannaford.com (the “Website”) or communicating with us.

1. Information We Collect

We may collect the following information when you interact with our Website:

  • Personal Information: such as your name, email address, and any message you submit when you share your experience, sign up for our newsletter, or contact us.

  • Automatically Collected Information: like your browser type, device, IP address, and general site usage data, collected through standard analytics tools (e.g., cookies or similar technologies).

2. How We Use Your Information

We use the information we collect to:

  • Respond to your messages or inquiries.

  • Send occasional updates, newsletters, or campaign information if you have opted in to receive them.

  • Improve our Website’s content, design, and user experience.

  • Comply with applicable legal obligations.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

3. How We Store and Protect Your Information

We take appropriate technical and organizational measures to safeguard your information against unauthorized access, disclosure, alteration, or destruction. Your information is stored securely and only accessible to authorized personnel or trusted service providers who assist in our operations (such as email delivery or web hosting), all of whom are required to handle your data safely and in accordance with this Policy.

4. Your Choices

  • Email Preferences: You may unsubscribe from our emails at any time by clicking the “unsubscribe” link included in each message.

  • Cookies: Most web browsers allow you to manage or delete cookies. Disabling cookies may affect your ability to use some features of the Website.

5. Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.

6. Children’s Privacy

Our Website is not directed toward children under 13 years of age, and we do not knowingly collect personal information from them.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top indicates when it was last revised. Any updates will be posted on this page.

8. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your information, please contact us:
New England Consumer Alliance
Email: media@newenglandconsumers.org